It’s not about the Ice

Aug 27, 2014
Tagged with: It's not about the Ice


Welcome to the ice age! No not the one over a billion years ago. I am talking about the one that is going on every single day and night in every corner of America. The “Ice Bucket Challenge” has been the social media darling that is sweeping the nation. Since the end of last week, the ALS Association had received $22.9 million in “Ice Bucket” donations. It seems to almost double every week.

It seems like you cannot login to facebook or twitter without seeing every family member, friend, co-worker and acquaintance getting doused with a bucket of water and ice. (some have not used ice, this is wrong). Like you, I know my turn will eventually come. I know there have been doubters who have condemned with what is going on. Some have said that we have missed the point. So, what is going on? What point needs to be made?

Since the beginning of spring people have been raising awareness for ALS. Amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease, named for the NY Yankee baseball player that passed away in 1939. The illness has been around since 1869, when discovered by a French physician Dr. Charot. ALS is a progressive neurodegenerative disease that affects nerve cells in the spine and brain, which is similar to Multiple Sclerosis (MS). These motor neurons go from the brain to the spine and on to the muscles. Once they become disrupted they no longer support muscle function which eventually leads to loss of life.

What needs to be kept in mind is that ALS is not going away anytime soon. The best defense offered is awareness and fundraising. The educational component that is hopefully being made to young children is vital so they can continue to carry on the fight to bring awareness for future generations. Most importantly, it will help us not forget what this is really about, which helping people.

There has been so much technology offered to assist people with ALS. People with ALS are even taking the lead on these efforts. Please read about the wonderful life of Steve Gleason. He has made the world of ALS better not only for himself but for the future persons of ALS. I know not everyone will have the opportunity to know someone like Steve Gleason or Lou Gehrig. Please read “Tuesdays with Morrie” by Mitch Albom. After reading this, you will then be able to say you now know someone with ALS.

With each “ice bucket challenge” it is great to see the awareness raised and donations overflowing. However, at the end of the day, our educational efforts will be even more important in dealing with the seriousness of ALS. It is in our forgetting about ALS is where we will have failed and all the Ice Bucket Challenges would be in vain.

So, go ahead a grab an ice bucket and make a challenge, and learn more about ALS because it’s in not forgetting that our efforts will go a long way if not for a better today but certainly for a greater tomorrow. The real ice is now beginning.

So what has been the best part of your participation in the Ice Bucket Challenge?



Author: Bob Lujano