The fitness game craze started around 2008 with the introduction of Nintendo’s Wii Fit. Soon after, the dancing fitness games branched out and formed its own genre around 2009 with the launch of Xbox 360’s Dance Central. Dancing games have steadily climbed up the charts to become top-selling games. First believed to be just a fad, dancing games were only predicted to be of relevance for a year or so. “I thought it would die after the first year, because it felt like a fad to me” said Michael Pachter, a video game analyst. But in fact, in the last 2 years sales of dancing games have risen to claim the 5th largest video game genre spot. Nearly 8 out of 10 players of these dance games are female. The female demographic is an area that has not previously been successfully tapped into within the video gaming world. “We’re bringing new consumers into the market” said Tony Key, head of the US Marketing and Sales for the Just Dance franchise.
Posts Tagged 'dance'
I will be the first to admit that my family is not exactly ‘average’- whatever that may be. But we DO have fun! Most evenings I turn on fast music with a good loud refrain, and we all dance around the house. We make dinner, set the table and straighten up the livingroom- while harmonizing with more volume than accuracy on the song’s catchy chorus line. Well, you know what they say, “Girls just wanna have fun”.
“Dance is not how far a child can reach their legs or arms. It is the creation, the sharing, and the partaking that is the beauty. We don’t ask how much can you move, we simply say… come dance with us.”
– Zina Bethune, founder and artistic director, Infinite Dreams (from the Infinite Dreams website)
Get rid of the winter Blues by getting out and getting active. One dance company we found blends people of all shapes, sizes and abilities into a one of the world’s most acclaimed and innovative ensembles of performers with and without disabilities. The beauty of the human spirit is ‘front and center’ in everything this company does.