Tagged with: awareness marketing
Watch these videos.
What do you think? Is that true? Is it all in you? Is it all about how hard you try…how much drive you have?
Or is there more to the story? Is there more underneath the surface of the subtle (or maybe not so subtle) advantages that some get and subtle (or not so subtle) barriers that some face. Maybe it’s not something obvious. ..or maybe it is.
As much as I want to believe that if we just try hard enough at something we can succeed – deep down I know that’s not true. There are so many other things at play – forces we are battling against – some of us more than others. For people with disabilities, we know that you can have all the heart and will power in the world, but if you don’t have a supportive social system or access to an accessible facility or any number of other things, that heart and will may not get you too far in the eyes of the world. There are social systems and policies in place that can sometimes negate or defeat “what’s inside.”
So how should we respond to messages like the one in the commercial? In my own humble opinion, I think it’s great if they get us fired up. I know they fire me up. They make me want to jump up and go show the world all that I can be. But I think that we (I) need to become more aware of the message they send about how we should judge others. I fear that messages like that can sometimes lead us to think less of people who don’t appear to have that same drive…and subsequent success. We cannot lose sight of the big picture – of that fact that we are simply not on a level playing ground – that heart and will (“what’s inside of you”) are sometimes not enough. And then we must move forward and strive towards a world where there aren’t barriers that hold people back…where all people have the opportunity to achieve success…whatever success may be.